Next week sees the start of this year’s E3, the
premium video game trade show that allows the industry to showcase what
they have coming up for the year ahead. Over the years, the press
conferences in particular that run the days before
the show official starts, have seen many shocks and surprises as the
major platform holders demonstrate their new hardware or games.
This year however, things are altogether a bit more
muted. Microsoft and Sony are not expected to make any big
announcements as the console cycle is coming to an end and neither
company is ready to show anything of their new systems.
Also company's traditional stick to tried and tested formula as
the console cycle winds down, so we are unlikely to see any surprise
game announcements with publishers holding back most things for the next
generation. This leaves it up to Nintendo
to provide the surprises, with the Wii U set to get its full unveiling
along with perhaps a price and launch date.
When the Wii U was initially announced
I was pretty sceptical. Whilst I had been excited about what the Wii
meant for the industry, the terrible banality of a lot of the software
produced,
and a couple of lean years from Nintendo themselves, meant that I had
lost a bit of faith in Nintendo and doubted whether they could produce
another top level system. However as E3 approaches I find my excitement
growing, I’ve always had a soft spot for Nintendo
and I admire what they try to do with home consoles. The industry would
certainly be a worse place if they did a Sega and just concentrated on
software.
For me this excitement over what Nintendo is going
to announce is what E3 is all about. Gaming is meant to be exciting and
E3 can deliver that in spades, it’s just a shame that there is very
little prospect of surprises this year.
Regarding the show itself though it is good to see
E3 getting back to where it belongs. A few years ago, during the
financial crisis, people were questioning the need for such an expensive
trade show, something I think they was wrong. Yes
to an extent E3 had become overblown and companies were spending far
too much money on the show, but the show gives the industry a unique
platform to publicise their wares to the wider, mainstream media; people
who don’t come to preview events and only really
cover gaming when it is deemed newsworthy i.e. X game has been linked
to Y violent act. This in turn gets gaming into the public conscience
and portrays the industry in a positive light. Every major entertainment
media has their marquee event and this is ours,
without it, as an industry, we would be diminished.
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